A collection is not thought out and settled in advance. While it is being done, it changes as one’s thoughts change. And when it’s finished, it goes on changing, according to the state of mind of whoever is looking at it.
Each season Helbers presents a men’s wardrobe characterised by a strong contrast between different authentic menswear styles. Influenced by a historical sense of dressing found in images from the past our main focus is transforming garments in such way to bring out its origin and history. We don’t want the pieces to loose their roots and we re-study them with subtle ideas to give them a new edge. With the help of our carefully selected Italian ateliers we try to make something familiar look extraordinary. The feeling is both timeless as thoroughly modern, rough yet refined, a twist of unpolished elegance.